diff --git a/Makefile b/Makefile
new file mode 100644
index 0000000..49f5f1c
--- /dev/null
+++ b/Makefile
@@ -0,0 +1,18 @@
+IMAGE_TYPE ?= lxd
+BUILD_DIR = ./build
+
+.PHONY: json
+json:
+	@jsonnet --ext-str type="$(IMAGE_TYPE)" -o $(BUILD_DIR)/image.pkr.json main.jsonnet
+
+.PHONY: build
+build: validate
+	@packer build $(BUILD_DIR)
+
+.PHONY: validate
+validate: json
+	@packer validate $(BUILD_DIR)
+
+.PHONY: clean
+clean:
+	@find ./build -type f -not -iname .gitkeep | xargs rm -f